dreading the loss of income over this festive season?

It is difficult to find a better time of year than the festive season. Especially as Fitness Professionals it can provide the freedom to go to the beach, relax the routine a little and spend some extra time with the family and friends. Of course there is the social and partying element to contribute too as well. Practicing what we preach means we need to take time out to relax, rejuvenate and recharge the batteries. Whilst it seems this is great in theory, the festive season in our profession is proving to create a little anxiety and worry amongst a lot of people in the industry. Here is why:

Over the last month in my presentations and coaching sessions the common concern about this time of year or what 'should be' a great time of year was that it resulted in loss of income over the holiday period. Chances are if you have mismanaged your business then you have just fallen into one of the most common business mistakes made this time of year. To stay on top of the game and to enjoy the festive season you need to ensure you Christmas proof your business.

Here are 3 simple steps to enjoying a business that supports your income during the festive season:

1. Plan - your planning should include strategies that will ensure all your marketing for next January is ready to roll out towards the end of December.

2. Execute - when you are relaxing you want your marketing efforts to be working for you and your bank account to be filling up.

3. Accept - this time of year to make hay whilst the sun shines and then enjoy sometime to recharge and enjoy the moment so get used to the fact that this is part of the life of a Fitness Business. Once you embrace this fact you can look forward to this period every year and use it to your advantage.

Adhering to this 3 step plan will allow you to stand above all other fitness businesses and go forward in leaps and bounds. Just imagine coming back to work half way through January with a list of waiting clients, a bank account with funds in it and totally recharged and ready to drive the health and wellbeing of all your members to their best levels ever.

David Virgo