Take a step back from your busy life and check that you are doing all the things you enjoy. If you are not being fulfilled in life with enjoyment then you're missing one of the key survival factors to longevity and happiness and you will find your life to become unbalanced. Correct me if I am wrong but I am guessing your unbalance comes from work. In business if you neglect
The most important thing to you is work/life balance. How do I know this? In coaching health and fitness business I find it is the same thing I am working towards with most business owners. The problem with the work/life balance myth is that it doesn't exist. Who really works eight hours, sleeps eight hours and plays for eight hours. Especially if you are in business! There are times when you work more than play and visa versa. To go in search of work/life you are setting yourself up for failure. Consider the word 'integration' as a more productive way to get you closer to work/life balance where work and life are integrated into your day. The work/life integration model is more successful way to live your life, especially if you value your health, your family and enjoy your work. One of the factors to promoting a better lifestyle is creating leverage into your life. Over the coming weeks I want to offer some solutions to lifestyle challenges by exposing you to the concept of leverage.
Take a step back from your busy life and check that you are doing all the things you enjoy. If you are not being fulfilled in life with enjoyment then you're missing one of the key survival factors to longevity and happiness and you will find your life to become unbalanced. Correct me if I am wrong but I am guessing your unbalance comes from work. In business if you neglect balance in your life, you will find that you are always busy, flat out and lacking energy. I learnt the hard way, by developing a life threatening disease. Avoid times of un-lengthy balance in your lifestyle and don't make the same mistake I made.
How do we create balance?
Meet my great friend Leverage. A very powerful word that is great to have integrated in your life. It has assisted my life's transformation and my business coaching clients from complete chaos to organised chaos and if you feel like your business life is in chaos then study and implement leverage and watch what it can do for you. Leverage allows you to grow your business, increase income, give you more time for the important things in life; better performance and most importantly put some sort of balance in your lifestyle. Do you want to get your great message out to more people and positively influence? Do you want to earn more by doing less? Well jump aboard and take the journey into the world of Leverage. Let's go!
In the fitness industry the first point of call for leverage is to get involved in the game of the internet. Start with an internet registration and add an income producing website, a blog and a professional email address. These are necessities and non negotiable, without them you aren't in the game of leverage and set yourself for trying to build a business using 1980 style resources in the year 2010. It is a very hard game to win. From here there are a whole range of leverage tools that can be created. Such as database collection tools, information products, online services, complimentary gifts, sign up forms, payment forms and even offers to join you on Facebook and Twitter. I should also mention, selling advertising space, audio downloads and adding videos to your site.
As an industry we are fantastic at getting people healthy and fit however we are really hopeless at understanding the growing and confusing world of websites, internet and social networking. Typically it's all about sets and reps, which is only one element to being successful and remember there won't be many sets and reps in your bank balance if people don't know you exist. Online are where the world goes for information so you need to be playing in the online game. If you don't understand how to create revenue from this area then learn another important leverage lesson by outsourcing what you don't know and stick to your strengths.
As Scott Krywulycz, PT Plus CEO, reported on the 6 Figure Trainer Podcast program in December 80% of people look up medical issues online before going to a doctor. So you increase your chances of growing your business and getting better at building an online strategy by playing in the game. Of course you also understand the amount of leverage it will create as well.
Worksites also provide an ideal staff member who can talk and promote us day in and day out. A website will answer these prayers for you. It will work 24/7 without having a break; it won't judge anyone, call in sick or take holidays. You need a website working for you and this is only the tup of the iceberg as far as the leverage a website offers.
Get busy on your online strategy and while most people in the business of health and fitness are out there thinking about it you can be building something of significance by simply getting in the game. If you feel you need a bit more guidance in this area then I have 10 spots available to discuss these concepts to anyone who responds to info@ptplus.com.au with 'leverage tips' in the subject, and we can organise a business chat.
The tips you will be getting in this series of articles on Leverage will potentially save you 5-10 hours a week. So if you are truly serious about building a $100,000 plus per annum business and maintaining a lifestyle at the same time this is the place to be.
David Virgo
The most important thing to you is work/life balance. How do I know this? In coaching health and fitness business I find it is the same thing I am working towards with most business owners. The problem with the work/life balance myth is that it doesn't exist. Who really works eight hours, sleeps eight hours and plays for eight hours. Especially if you are in business! There are times when you work more than play and visa versa. To go in search of work/life you are setting yourself up for failure. Consider the word 'integration' as a more productive way to get you closer to work/life balance where work and life are integrated into your day. The work/life integration model is more successful way to live your life, especially if you value your health, your family and enjoy your work. One of the factors to promoting a better lifestyle is creating leverage into your life. Over the coming weeks I want to offer some solutions to lifestyle challenges by exposing you to the concept of leverage.
Take a step back from your busy life and check that you are doing all the things you enjoy. If you are not being fulfilled in life with enjoyment then you're missing one of the key survival factors to longevity and happiness and you will find your life to become unbalanced. Correct me if I am wrong but I am guessing your unbalance comes from work. In business if you neglect balance in your life, you will find that you are always busy, flat out and lacking energy. I learnt the hard way, by developing a life threatening disease. Avoid times of un-lengthy balance in your lifestyle and don't make the same mistake I made.
How do we create balance?
Meet my great friend Leverage. A very powerful word that is great to have integrated in your life. It has assisted my life's transformation and my business coaching clients from complete chaos to organised chaos and if you feel like your business life is in chaos then study and implement leverage and watch what it can do for you. Leverage allows you to grow your business, increase income, give you more time for the important things in life; better performance and most importantly put some sort of balance in your lifestyle. Do you want to get your great message out to more people and positively influence? Do you want to earn more by doing less? Well jump aboard and take the journey into the world of Leverage. Let's go!
In the fitness industry the first point of call for leverage is to get involved in the game of the internet. Start with an internet registration and add an income producing website, a blog and a professional email address. These are necessities and non negotiable, without them you aren't in the game of leverage and set yourself for trying to build a business using 1980 style resources in the year 2010. It is a very hard game to win. From here there are a whole range of leverage tools that can be created. Such as database collection tools, information products, online services, complimentary gifts, sign up forms, payment forms and even offers to join you on Facebook and Twitter. I should also mention, selling advertising space, audio downloads and adding videos to your site.
As an industry we are fantastic at getting people healthy and fit however we are really hopeless at understanding the growing and confusing world of websites, internet and social networking. Typically it's all about sets and reps, which is only one element to being successful and remember there won't be many sets and reps in your bank balance if people don't know you exist. Online are where the world goes for information so you need to be playing in the online game. If you don't understand how to create revenue from this area then learn another important leverage lesson by outsourcing what you don't know and stick to your strengths.
As Scott Krywulycz, PT Plus CEO, reported on the 6 Figure Trainer Podcast program in December 80% of people look up medical issues online before going to a doctor. So you increase your chances of growing your business and getting better at building an online strategy by playing in the game. Of course you also understand the amount of leverage it will create as well.
Worksites also provide an ideal staff member who can talk and promote us day in and day out. A website will answer these prayers for you. It will work 24/7 without having a break; it won't judge anyone, call in sick or take holidays. You need a website working for you and this is only the tup of the iceberg as far as the leverage a website offers.
Get busy on your online strategy and while most people in the business of health and fitness are out there thinking about it you can be building something of significance by simply getting in the game. If you feel you need a bit more guidance in this area then I have 10 spots available to discuss these concepts to anyone who responds to info@ptplus.com.au with 'leverage tips' in the subject, and we can organise a business chat.
The tips you will be getting in this series of articles on Leverage will potentially save you 5-10 hours a week. So if you are truly serious about building a $100,000 plus per annum business and maintaining a lifestyle at the same time this is the place to be.
David Virgo
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