you are your business

As a PT you are your business. This fact determines how you operate and how to develop your business. Many of you that have attended PT Plus events would have heard us explain the BUT principle. As a quick recap, the BUT principle states that in order to have a successful PT business we must develop our skills in the following three areas:

B = Business

U = You and your personal life

T = Technical

In my experience PTs spend time developing their technical skills to the detriment of the business and personal side. The reason that we become PTs is usually that we enjoy exercise and the skills that allow us to do it, teach it and talk about it as professionals. In some cases I've seen trainers attend technical workshop after technical workshop in the belief that by improving their knowledge their failing business will miraculously turn around. The belief that improving your technical skills will generate you a large client base and a solid business is flawed! If you want to be a great technician (which I hope you do) you must study technical skills. If you want a great business, you need to develop your business skills.

The PT Plus Business Bootcamps we delivered throughout Australia and New Zealand had a large emphasis on personal development. Since you are your business, developing yourself = developing your business. As a coach, I've found that self development is the foundation to grow your business. Without belief, vision and purpose you won't get far. For those of you that attended our bootcamp you should definitely have clarity around your vision and mission.

What's the next step? Make a plan and action it! Drive yourself into action to achieve your vision/goals. This is a very difficult step for most folks. In my experience common responses are:

• Being overwhelmed and not knowing where to start
• Have great intentions but can't/won't put time aside to work on what is important to take their business to the next level
• Know it's important but decide it's too hard at the moment (and for months/years after)

Do you need help to develop your plan and create action? As a follow up offer form Business Bootcamp to help drive you into action we're offering a six month six figure group program to keep you accountable and in action towards your mission. This program starts on 15th March. Please email us at info@ptplus.com.au for the details of this program. * please note group only available to people in Queensland

Dave Liow