Wow 2.00am again and I’m still working on this damn website. Years ago this was the normal practice for a period of time in my business life. Or what I thought was a life. Website creation, hardcopy newsletters, articles, programs and even recording income and expenses to help me at tax time.
My downfall in hindsight was thinking I was the business and I should be doing it all. One big wakeup call I needed was watching my wife and kids head off to the USA for 3 weeks without me on a holiday. I will never forget the tears from the kids and my then 3 year old son’s words, “I will be strong and not cry Dad” as he walked into the boarding race.
Focusing on the business of fitness, like any other business is more than just delivering a product and taking money for that service, however once you take the cash you are a business. I think most of us get this. However what you might be struggling with is the fact that others can contribute to your business and relieve stress but most importantly leave you to work your strengths. Deleting urgent but not big picture tasks from your workload is vital for efficient time management and allowing you to focus on doing what you do best.
Analysing your current workload and seeing exactly what you are doing in your business will uncover some tasks that you are currently undertaking but don’t really enjoy. And if you are honest with yourself, someone could do it better in less time leaving you more freedom to do the things you enjoy and in turn earn more to pay for it anyway.
On reflection I lacked direction, purpose and was virtually physically tied up to my business. To get to the stage where your business allows you some freedom look at adding these three components to it.
1. Direction: Ask questions such as what do you want your business to provide for you (lifestyle, financial freedom, holidays, time) and plan for them.
2. Organisation: Get your strengths and weaknesses, likes and dislikes, big picture and small picture tasks down on paper and see what you can delete to keep you directed and purposeful.
3. Belief: Having the belief that you are capable of achieving this will only come from getting direct and purposeful because it will allow you to physically see a way forward. Once you have the why out in the open seeing the how (organisation and strategy) will provide the belief.
Since waving my family goodbye to the USA I can gladly say we have all been overseas two times since and interstate once as a family. The business runs fine if not better without me around and I get to sit next to my son on the plane and listen to him let out a huge “YAHOO” as the plane accelerates furiously up into the air. I will never let my family go on holidays without me because of work or business ever again. That is freedom.
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