PT Business in a box I was put on the spot by my coach the other day when deciding on making a financial investment in some resources. He said "what's it not worth for you to do"............ wham between the eyes it was going to cost me more by not investing and telling myself I couldn't afford it as opposed to looking at how I was going to do it.
A lot like creating PT wealth, what's it 'not worth to you' to not have the best business tools and resources in your listening and reading library. For the best PT business in a box resources, designed to develop you and your business, by successful PT's, studio owners and business owners let me know what you listen too and read.
Without clients you don’t have a business. Without a steady flow of new leads to your business you will battle long jeopardy. To have success and spread your healthy message to more people, to generate the lifestyle and business you deserve you need to implement a sales system. The ‘yuck’ generally associated with sales does not have to be so painful. Learn to have qualified leads into your business by taking the pain out of sales and putting some pleasure into your business.
Who should attend Sales School:
·If you currently don’t have a process or system for generating leads
·If you have credit card debt and need to increase your income
·If you love what you do and want to positively effect more people
·Find you have energy vampires as clients
·If you aspire to running a successful business
Why this program:
·Learn to sell in a style that suits your personality
·Understand why scripts and cold calling don’t work
·This is specific to personal trainers, studio owners and gyms
·We give you a proven system that you will customize to your business
·No hard selling, offensive techniques or American Hype
You can expect:
·To have a personalised six step process
·Ongoing follow up and support following the workshop to refine your skill
·Learn how to close the sale without feeling like a slippery salesperson
·Understand that discounting is dead and how it will kill your business
·Dealing with objections
You will be shown:
·The top 20 techniques to killing a sale
·How to convert 90% of your sales
·Sell a $20 product and a $20,000 product
·How to attract the right people to your business
·How to take yourself to be a 9/10 in the area of sales without feeling awkward
·Why traditional advertising is dead
For a small investment in time and money you will save yourself hours and dollars on the process of obtaining new clients. Put on hold the small advertisement you intend to run or the brochure you plan to print, and invest in this industry specific program.
This program delivers a day of learning and is then followed by an option 6 weeks of coaching to ensure that the workbook and notes are not left in a pile in your office. We will keep you on track and well supported so that you completely get a full return on investment and on your way to boosting your business. Email us at info@ptplus.com.au for more information about our sales school program.
Just a reminder (yet again) that traditional advertising is well and truly dead!
I’m writing this article from a hotel room looking over Tokyo city after a day of exploring the streets of the world’s biggest city.There are 28 million people buzzing around below in what I’d describe as very organised Japanese chaos.This morning I spent time walking around Shibuya, a very hip and crazy busy part of town.I have never been so absolutely bombarded by the world of advertising.There are giant screens on the side of buildings, blaring advertisements, people handing you flyers and calling you into shops. There are signs on the footpath, buildings, and on the front of people being walking billboards.Every sense is overrun with advertising.The locals walk around oblivious to the world of advertising around them.I was jumping out of my skin from the assault to my senses.When I sat and watched what advertising was effective, I noticed that the only advertising material that was being kept and read by the locals were paper/plastic fans (with ads on them of course) that could be used to generate some breeze in the humidity and pollution of a 36°C summer’s day.
Let’s put this in the context of how we advertise as PTs.How do you advertise?Is your advertising valuable or are you a blaring video screen saying look at me?
If you are producing useful, valuable resources that help and inform your community, just like our Japanese fans, your message will be noticed.People are interested and thirsting for knowledge about health.In fact a recent Harris Interactive poll reported that 60% of Microsoft searches are health related (second only to travel searches at 61%).
Bottom line is that if you want to get noticed, give value. Do this in your talks, newsletters and with the clients that you work with everyday.Leave your glossy brochures at home, go get out there and be noticed.
1. Sharon – You’ve experienced being a personal trainer in the big city. Can you describe the experience of starting all over again in a small town? Daunting and exciting. There is no gym here, so I was truly starting from scratch. Also, people had tried personal training and group fitness classes here before and for whatever reason it hadn’t worked for them, so it was a real leap of faith.
2. How has your business developed over the last year? Wow, it has been an amazing year. I have gone from a couple of personal training clients and some group fitness classes to being almost full as a trainer and running 8 x group fitness classes a week. I have also organised 2 x major fundraisers, implemented a kids active programme in the local primary school and started a walking/ running group and cycling groups.
3. Can you describe some of the ways that have helped you to become the local fitness icon of Waipu? I guess it has to be all of question 2. Just getting involved in the community. Offering a good variety of options for people and sharing what I love to do.
4. What advice would you give trainers in the smaller towns in New Zealand to help them build great businesses? Believe in yourself. Small towns are all about community, so get involved. Create opportunities, keep up to date with what is happening in the fitness industry (Get Active, FILEX, PT Plus etc) and get a good mentor.
5. You are a mother of 2 young lively kids, a wife and a business owner. How do you fit it all in? Systems, systems and more systems. You have to plan your day, week, month etc. Making time or the big things and the little things. This helps to ensure you have a great balance. Have clear objectives and don’t be afraid to think big!
6. How have you found the experience of working with a PT Plus coach? Life changing. Having a coach has given me and my business clear focus and direction. It has made me look at what is working in my business and what needs working on. But more importantly it has given me clear objectives that are achievable, challenging but achievable.
7. What can we expect from Smart Fitness and Sharon Carroll in the future? To be a $100,000+ trainer. To keep making a difference in my community. To keep working on and not in my business, so that I have a great work/ life balance. To keep challenging myself and others to dream big, have fun and achieve the impossible!
Wow 2.00am again and I’m still working on this damn website. Years ago this was the normal practice for a period of time in my business life. Or what I thought was a life. Website creation, hardcopy newsletters, articles, programs and even recording income and expenses to help me at tax time.
My downfall in hindsight was thinking I was the business and I should be doing it all. One big wakeup call I needed was watching my wife and kids head off to the USA for 3 weeks without me on a holiday. I will never forget the tears from the kids and my then 3 year old son’s words, “I will be strong and not cry Dad” as he walked into the boarding race.
Focusing on the business of fitness, like any other business is more than just delivering a product and taking money for that service, however once you take the cash you are a business. I think most of us get this. However what you might be struggling with is the fact that others can contribute to your business and relieve stress but most importantly leave you to work your strengths. Deleting urgent but not big picture tasks from your workload is vital for efficient time management and allowing you to focus on doing what you do best.
Analysing your current workload and seeing exactly what you are doing in your business will uncover some tasks that you are currently undertaking but don’t really enjoy. And if you are honest with yourself, someone could do it better in less time leaving you more freedom to do the things you enjoy and in turn earn more to pay for it anyway.
On reflection I lacked direction, purpose and was virtually physically tied up to my business. To get to the stage where your business allows you some freedom look at adding these three components to it.
1.Direction: Ask questions such as what do you want your business to provide for you (lifestyle, financial freedom, holidays, time) and plan for them.
2.Organisation: Get your strengths and weaknesses, likes and dislikes, big picture and small picture tasks down on paper and see what you can delete to keep you directed and purposeful.
3.Belief: Having the belief that you are capable of achieving this will only come from getting direct and purposeful because it will allow you to physically see a way forward. Once you have the why out in the open seeing the how (organisation and strategy) will provide the belief.
Since waving my family goodbye to the USA I can gladly say we have all been overseas two times since and interstate once as a family. The business runs fine if not better without me around and I get to sit next to my son on the plane and listen to him let out a huge “YAHOO” as the plane accelerates furiously up into the air. I will never let my family go on holidays without me because of work or business ever again. That is freedom.
PT Business in a box
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