Does your Personal Training business currently have a 'Welcome Pack' for new clients? If not then this is something I believe you should implement immediately. The reasons for having a Welcome Pack include:
1. It will differentiate you from the scores of trainers that do not offer clients anything tangible at the point of sale and will reinforce your position as a professional
2. Most people buy based on emotion and then justify logically. Because the benefits of Personal Training are experienced in the future after multiple sessions rather than at the time of purchase, giving the client something physical that they can take away with them will minimize the chances of buyers regret and will make them feel good about the decision to purchase your services
Things you could include in your welcome pack include the following:
1. Welcome letter congratulating the client on investing in their own health and fitness. It would also include all the details they need to know about outdoor training sessions, cancellation policies etc
2. Information about your other products and services
3. Articles about common topics of interest such as nutrition, the importance of resistance training for fat loss etc
4. Training diary
5. T-shirt with your company logo
6. A skipping rope and/pr pedometer so they can do 'fitness homework'
The imagination is the limit as to what you might put into your Welcome Pack. The reason for putting one together is to reinforce your positioning as a quality Personal Trainer who has an excellent approach towards customer service. It will also help to create an initial WOW experience right from the beginning of the training relationship. It can also be the ideal lead in for your referral program and cross selling of your other products and services. The reality is that most Personal Trainers do NOT have a Welcome Pack or procedure so by implementing this simple strategy you will immediately position yourself as a superior trainer in the eyes of the client.
Aaron Whear
Tuesday, December 22, 2009
the game plan for personal trainers
The Game Plan concept evolved from reviewing my business and life experiences and pinpointing the common thread running through all the successful times. I found that whenever I had achieved success there was always a plan in place that has allowed it to occur, and whenever things had not gone well it was often the result of poor planning.
I believe this is true for most people. We all know that 'if we fail to plan then we plan to fail', however planning still remains one of those things we don't do enough of.
I preach the Game Plan message using a combination of tools and experience to ensure my business coaching clients set appropriate plans and complete the mission. I believe that success does not come by accident and that to achieve what you are truly capable of you must have a Game Plan that accounts for the following:
Learning - personal development and business development are directly linked, so address your ongoing education. After all, the more you learn the more you earn.
Earning - focus on the areas of sales, marketing and client retention as well as developing and refining your business-specific systems. Attention to these areas will contribute to increased cash flow.
Conserving - regardless of your income, the key to wealth is spending less than you earn and investing the rest. Have an organised savings and investment plan, allow for tax, and understand the difference between profit and cash flow.
Preserving - preserve both your mental and physical health. Put in place strategies for relaxation, getting adequate sleep, taking regular holidays and optimising the results you get from your physical exercise program.
You can hear more about the Game Plan at Business Bootcamp 2010, which will be held in Melbourne on Wednesday 17th February. If you are committed to making 2010 your best year in business ever then click here to find out more.
Aaron Whear
I believe this is true for most people. We all know that 'if we fail to plan then we plan to fail', however planning still remains one of those things we don't do enough of.
I preach the Game Plan message using a combination of tools and experience to ensure my business coaching clients set appropriate plans and complete the mission. I believe that success does not come by accident and that to achieve what you are truly capable of you must have a Game Plan that accounts for the following:
Learning - personal development and business development are directly linked, so address your ongoing education. After all, the more you learn the more you earn.
Earning - focus on the areas of sales, marketing and client retention as well as developing and refining your business-specific systems. Attention to these areas will contribute to increased cash flow.
Conserving - regardless of your income, the key to wealth is spending less than you earn and investing the rest. Have an organised savings and investment plan, allow for tax, and understand the difference between profit and cash flow.
Preserving - preserve both your mental and physical health. Put in place strategies for relaxation, getting adequate sleep, taking regular holidays and optimising the results you get from your physical exercise program.
You can hear more about the Game Plan at Business Bootcamp 2010, which will be held in Melbourne on Wednesday 17th February. If you are committed to making 2010 your best year in business ever then click here to find out more.
Aaron Whear
Monday, December 21, 2009
focus and commit
How did you go in 2009? When you reflect back on 2009 business how would you rate your performance out of 10 (1 being miserable, 10 being outstanding)?
What would you need to take your business performance from its current score to a 10/10?
For some of you it may be earning more dollars, for others it may be getting more control of your time. Getting more clients and getting organised are also common answers that I hear during coaching sessions with personal trainers and studio owners. When you've identified what needs to be improved, get specific about what the end product will look like and make a solid goal around how you want 2010 to be. For example - 'In 2010 I will earn $60,000'. From here you can break this goal down into smaller time frames - into quarters and months.
Having a focus or goal is great. What you focus on is what you'll get...but it needs to be followed up with action.
Peter Drucker (author of The Effective Executive) states that effective executives commit resources (time, money) to the possibilities of tomorrow. What actions and commitment will you make to develop the possibilities of your business in 2010? Useful actions of commitment may include devoting 2-4 hours per week to working on your business. At PT Plus we call this heads up time rather than just working 'in' your business. Committing time blocks to read or listen to business development resources to increase your business skills is also time well spent. As PTs we love improving our technical skills. We certainly need good technical skills - obvious too, but often neglected by PTs as they become technical biased! You won't go broke if you don't know 40 lower ab exercises, but you will go broke if you don't have a business plan or marketing strategy!
As 2010 knocks on the door we're making a commitment to help personal trainers get their businesses on track. We have 2 programs coming your way that will help raise your business score closer to a ten.
Opportunity number one starts on January 22 2010 and is a 6 week Business Booster program. Designed to give you a strategy, accountability and the chance to work with a coach on your business goals.
We have a one-day Business Bootcamp running in Wellington, Auckland and Christchurch on February 19, 20 and 21. Designed by successful personal trainers for personal trainers this program is specific to the outcome you want for your income.
These programs are designed to help deliver business skills to personal trainers. To find out if your more suited to our Business Booster program or Business Bootcamp 2010 email us at info@ptplus.com.au and we will do a review of your business and decide which is the best program for you.
Dave Liow
What would you need to take your business performance from its current score to a 10/10?
For some of you it may be earning more dollars, for others it may be getting more control of your time. Getting more clients and getting organised are also common answers that I hear during coaching sessions with personal trainers and studio owners. When you've identified what needs to be improved, get specific about what the end product will look like and make a solid goal around how you want 2010 to be. For example - 'In 2010 I will earn $60,000'. From here you can break this goal down into smaller time frames - into quarters and months.
Having a focus or goal is great. What you focus on is what you'll get...but it needs to be followed up with action.
Peter Drucker (author of The Effective Executive) states that effective executives commit resources (time, money) to the possibilities of tomorrow. What actions and commitment will you make to develop the possibilities of your business in 2010? Useful actions of commitment may include devoting 2-4 hours per week to working on your business. At PT Plus we call this heads up time rather than just working 'in' your business. Committing time blocks to read or listen to business development resources to increase your business skills is also time well spent. As PTs we love improving our technical skills. We certainly need good technical skills - obvious too, but often neglected by PTs as they become technical biased! You won't go broke if you don't know 40 lower ab exercises, but you will go broke if you don't have a business plan or marketing strategy!
As 2010 knocks on the door we're making a commitment to help personal trainers get their businesses on track. We have 2 programs coming your way that will help raise your business score closer to a ten.
Opportunity number one starts on January 22 2010 and is a 6 week Business Booster program. Designed to give you a strategy, accountability and the chance to work with a coach on your business goals.
We have a one-day Business Bootcamp running in Wellington, Auckland and Christchurch on February 19, 20 and 21. Designed by successful personal trainers for personal trainers this program is specific to the outcome you want for your income.
These programs are designed to help deliver business skills to personal trainers. To find out if your more suited to our Business Booster program or Business Bootcamp 2010 email us at info@ptplus.com.au and we will do a review of your business and decide which is the best program for you.
Dave Liow
dreading the loss of income over this festive season?
It is difficult to find a better time of year than the festive season. Especially as Fitness Professionals it can provide the freedom to go to the beach, relax the routine a little and spend some extra time with the family and friends. Of course there is the social and partying element to contribute too as well. Practicing what we preach means we need to take time out to relax, rejuvenate and recharge the batteries. Whilst it seems this is great in theory, the festive season in our profession is proving to create a little anxiety and worry amongst a lot of people in the industry. Here is why:
Over the last month in my presentations and coaching sessions the common concern about this time of year or what 'should be' a great time of year was that it resulted in loss of income over the holiday period. Chances are if you have mismanaged your business then you have just fallen into one of the most common business mistakes made this time of year. To stay on top of the game and to enjoy the festive season you need to ensure you Christmas proof your business.
Here are 3 simple steps to enjoying a business that supports your income during the festive season:
1. Plan - your planning should include strategies that will ensure all your marketing for next January is ready to roll out towards the end of December.
2. Execute - when you are relaxing you want your marketing efforts to be working for you and your bank account to be filling up.
3. Accept - this time of year to make hay whilst the sun shines and then enjoy sometime to recharge and enjoy the moment so get used to the fact that this is part of the life of a Fitness Business. Once you embrace this fact you can look forward to this period every year and use it to your advantage.
Adhering to this 3 step plan will allow you to stand above all other fitness businesses and go forward in leaps and bounds. Just imagine coming back to work half way through January with a list of waiting clients, a bank account with funds in it and totally recharged and ready to drive the health and wellbeing of all your members to their best levels ever.
David Virgo
Over the last month in my presentations and coaching sessions the common concern about this time of year or what 'should be' a great time of year was that it resulted in loss of income over the holiday period. Chances are if you have mismanaged your business then you have just fallen into one of the most common business mistakes made this time of year. To stay on top of the game and to enjoy the festive season you need to ensure you Christmas proof your business.
Here are 3 simple steps to enjoying a business that supports your income during the festive season:
1. Plan - your planning should include strategies that will ensure all your marketing for next January is ready to roll out towards the end of December.
2. Execute - when you are relaxing you want your marketing efforts to be working for you and your bank account to be filling up.
3. Accept - this time of year to make hay whilst the sun shines and then enjoy sometime to recharge and enjoy the moment so get used to the fact that this is part of the life of a Fitness Business. Once you embrace this fact you can look forward to this period every year and use it to your advantage.
Adhering to this 3 step plan will allow you to stand above all other fitness businesses and go forward in leaps and bounds. Just imagine coming back to work half way through January with a list of waiting clients, a bank account with funds in it and totally recharged and ready to drive the health and wellbeing of all your members to their best levels ever.
David Virgo
Subscribe to:
Posts (Atom)
Posts
