the game plan for personal trainers

The Game Plan concept evolved from reviewing my business and life experiences and pinpointing the common thread running through all the successful times. I found that whenever I had achieved success there was always a plan in place that has allowed it to occur, and whenever things had not gone well it was often the result of poor planning.

I believe this is true for most people. We all know that 'if we fail to plan then we plan to fail', however planning still remains one of those things we don't do enough of.

I preach the Game Plan message using a combination of tools and experience to ensure my business coaching clients set appropriate plans and complete the mission. I believe that success does not come by accident and that to achieve what you are truly capable of you must have a Game Plan that accounts for the following:

Learning - personal development and business development are directly linked, so address your ongoing education. After all, the more you learn the more you earn.

Earning - focus on the areas of sales, marketing and client retention as well as developing and refining your business-specific systems. Attention to these areas will contribute to increased cash flow.

Conserving - regardless of your income, the key to wealth is spending less than you earn and investing the rest. Have an organised savings and investment plan, allow for tax, and understand the difference between profit and cash flow.

Preserving - preserve both your mental and physical health. Put in place strategies for relaxation, getting adequate sleep, taking regular holidays and optimising the results you get from your physical exercise program.

You can hear more about the Game Plan at Business Bootcamp 2010, which will be held in Melbourne on Wednesday 17th February. If you are committed to making 2010 your best year in business ever then click here to find out more.

Aaron Whear