focus and commit

How did you go in 2009? When you reflect back on 2009 business how would you rate your performance out of 10 (1 being miserable, 10 being outstanding)?

What would you need to take your business performance from its current score to a 10/10?

For some of you it may be earning more dollars, for others it may be getting more control of your time. Getting more clients and getting organised are also common answers that I hear during coaching sessions with personal trainers and studio owners. When you've identified what needs to be improved, get specific about what the end product will look like and make a solid goal around how you want 2010 to be. For example - 'In 2010 I will earn $60,000'. From here you can break this goal down into smaller time frames - into quarters and months.

Having a focus or goal is great. What you focus on is what you'll get...but it needs to be followed up with action.

Peter Drucker (author of The Effective Executive) states that effective executives commit resources (time, money) to the possibilities of tomorrow. What actions and commitment will you make to develop the possibilities of your business in 2010? Useful actions of commitment may include devoting 2-4 hours per week to working on your business. At PT Plus we call this heads up time rather than just working 'in' your business. Committing time blocks to read or listen to business development resources to increase your business skills is also time well spent. As PTs we love improving our technical skills. We certainly need good technical skills - obvious too, but often neglected by PTs as they become technical biased! You won't go broke if you don't know 40 lower ab exercises, but you will go broke if you don't have a business plan or marketing strategy!

As 2010 knocks on the door we're making a commitment to help personal trainers get their businesses on track. We have 2 programs coming your way that will help raise your business score closer to a ten.

Opportunity number one starts on January 22 2010 and is a 6 week Business Booster program. Designed to give you a strategy, accountability and the chance to work with a coach on your business goals.

We have a one-day Business Bootcamp running in Wellington, Auckland and Christchurch on February 19, 20 and 21. Designed by successful personal trainers for personal trainers this program is specific to the outcome you want for your income.

These programs are designed to help deliver business skills to personal trainers. To find out if your more suited to our Business Booster program or Business Bootcamp 2010 email us at info@ptplus.com.au and we will do a review of your business and decide which is the best program for you.

Dave Liow